Wiki
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Length
3:03
Alex Turner, speaking to Pitchfork:
"'It’s about the characters that people create in that virtual world .
This song is about how in the modern information age, everyone ends up being nasty to each other because of how people can share their unfiltered, often anonymous thoughts.'"
While it doesn’t seem like the song’s topic, it contains at least one reference to Alex’s girlfriend, Taylor Bagley, and her Instagram. Taylor seemed to quit Instagram in late January of 2018, probably because angry Arctic Monkeys fans began harassing her.
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