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“Pacify Her” follows “Tag, You’re It,” which covers the topic of sexual assault. Melanie told VICE that “Cry Baby” becomes a different person after that experience and embraces her craziness, which carries on through this song:

“Pacify Her” is basically being a home wrecker. She’s so numb to love and doesn’t think that it exists. She just stops caring at this point.

"Cry Baby" is set on trying to free a boy from the grip of a girlfriend, even though she doesn’t really love the boy herself. She uses a play on words in the title – it can be heard as “pacifier,” which is used to quiet a crying infant. She knows that the boy has feelings for her and not for his current lover, so she insists that he should get rid of her once and for all: she’s embraced being a homewrecker.

The official music video premiered on November 15, 2016. The story and illustration for this song appears on the 23rd page of the "Cry Baby" storybook, reading:

"She escaped and was never the same
She swayed a boy who had been claimed
And pacified ol' what’s her name
Not out of love, just played a game"

Martinez told Fuse:

' is basically a homewrecker, and steals a boy from a random girl, just because she feels like she has lost all hope in love, and is trying to flirt with people and hurt people’s feelings.

She also told Noisey:

" is basically her being a home wrecker. She’s so numb to love and doesn’t think that it exists. She just stops caring at this point."

Melanie uses “pacify her" to continue the childlike theme of the "Cry Baby" album. Additionally, it’s a play on words—it sounds like “pacifier,” which is an object used to calm down a crying infant.

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