Wiki
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Release Date
28 October 2020
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Length
17 tracks
Magic Oneohtrix Point Never is the ninth studio album by American electronic producer Daniel Lopatin, under his alias Oneohtrix Point Never, released on October 30, 2020, via Warp. The album draws on a psychedelic radio aesthetic strongly inspired by Magic 106.7, the mondegreen namesake of Lopatin's project, and was recorded during COVID-19 lockdowns, between March and July 2020.
It is the second album to heavily feature Lopatin's own vocals after Age Of, with a higher focus on songwriting. It features collaborations with The Weeknd (who also served as an executive producer for the album), Caroline Polachek, Arca and Nolanberollin. The artwork and design was designed by American artist Robert Beatty, with art direction being handled by Lopatin and Beatty, cooperatively. Upon release, Magic Oneohtrix Point Never was met with critical acclaim and was featured on several publications' year-end lists.
Magic Oneohtrix Point Never was conceived as an album in early 2020 after Lopatin created eclectically varied mixtapes for the Safdie brothers' radio site Elara Radio; overall, he found that "on a therapeutic scale", he "always enjoyed the comfort of listening to the radio, and of listening to people have inane discussions on podcasts". Lopatin remarked to GQ that "there's so much of me on this—even the collaborations are appropriate ". In comparison, the album is themed around a psychedelic radio aesthetic and features four "Cross Talk" interludes, collages of "archival recordings of various American FM stations' "format flips", in which detourned DJ sign-offs collide with advertisements and self-help mantras", marking each periodic stage of the album.
Lopatin said of his intent with creating Magic Oneohtrix Point Never that:
"I wanted to make a cohesive, punchy, 50-minute record that was very personal, but pulled from FM palettes that I was personally interested in I think it works really well as a metaphor for how I've changed. The things that I try to understand about my own life and being an avid musical listener and how much that's influenced me as a musician is kind of apparent on this record. That metaphor of transformation is something that I came to by thinking about the radio."
The press release issued by Warp upon the album's announcement, especially concerning the album's concept, tone and use of textures, stated that it "loosely summons the broadcasting logic of radio dayparts, switching on in the morning and closing very late at night, while seamlessly latticed together with kaleidoscopic, twitchy transformations of sound between the dials to form a darkly humorous reflection on American music culture", concluding by referring to the album's style as "maximalist baroque-pop within atmospheric glitter".
Lopatin began teasing the album on September 22, 2020, posting a video teaser stating the album title to social media platforms. He announced the album and its tracklist on September 25; the announcement also came with the release of the "Drive Time Suite", a single release consisting of the first three songs off of the album: "Cross Talk I", "Auto & Allo" and "Long Road Home".
On October 14, Lopatin released the music video for "Long Road Home", co-directed by Charlie Fox and Emily Schubert. The stopmotion animated video pays homage to the 1982 short film Le Ravissement de Frank N. Stein, which was also adapted on Lopatin's 2013 Oneohtrix Point Never album, R Plus Seven. On October 27, Lopatin released the "Midday Suite", another single release containing the next 5 tracks of the album, "Cross Talk II", "I Don't Love Me Anymore", "Bow Ecco", "The Whether Channel" and "No Nightmares". Lopatin also shared the personnel for the album on the same day to social media.
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