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The title “Twenty Eight” (28) is approximately the amount of grams that makes up an ounce. This is infamously known in the illegal drug trade. The title creates more emphasis as to how The Weeknd’s music has a certain drug inducing effect on his fans.
“Twenty Eight” also refers to the fact it’s his twenty eighth official, professional song. (27 from his first three mixtapes, then “Twenty Eight” being the first of his bonus tracks).
In addition, the song serves as an extended metaphor for Abel breaking into the mainstream realm and his feelings about that. In Abel’s letter to his fans and in the track “Rolling Stone”, he expresses more concerns over this happening.
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