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“Bloom” is the third single from Troye Sivan’s sophomore album, being preceded by “My My My!” and “The Good Side.”
The song was revealed in an interview with Dazed magazine, and described as a gay anthem with sexual undertones about “the receptive partner losing his virginity”.
The song was teased for the first time on April 22nd, 2018 on Twitter, when Troye tweeted a flower emoji, growing speculation that this was referring to the song. On April 30th, he revealed the release of his mobile app along with a short teaser of the song and the release date: 3/5/18
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